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MultiRevIndustrial Lead Generation

Resources · Glossary

Industrial procurement & GTM terms, defined.

Clear definitions of the terminology used in industrial procurement, sales and revenue operations — written for practitioners, not academics.

RFQ

Request for Quotation

General

A formal procurement document issued by a buyer to potential suppliers requesting pricing and terms for specific goods or services. RFQs are the standard mechanism for industrial procurement above defined contract thresholds.

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Qualified RFQ

Qualified Request for Quotation

General

An RFQ-stage sales opportunity that meets a defined qualification standard before handoff to the supplier's sales team: a documented requirement, confirmed budget authority, a procurement timeline, and a mapped buying committee. MultiRev's qualification standard — used to separate quote-ready opportunities from general interest.

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Industrial Buying Signals

Industrial Buying Signals

Sales Intelligence

Observable events that indicate a company is preparing to purchase: capex announcements, construction project filings, procurement hiring, supplier changes, contract expiries, engineering activity, prequalification requests and tender publications. Industrial buying signals typically appear 3–24 months before a formal RFQ is issued.

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Supplier Scouting

Supplier Scouting

Procurement

The phase of industrial procurement in which a buyer actively researches and screens potential suppliers before issuing an RFQ or tender. Supplier scouting typically occurs 3–6 months before formal procurement and is when shortlists begin to form — making it the highest-leverage window for supplier engagement.

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Pre-Tender Procurement

Pre-Tender Procurement

Procurement

The private activity that precedes a public tender: budgeting, specification drafting, supplier scouting and pre-shortlisting. Every public tender is preceded by roughly 3–6 months of pre-tender activity, which is when specifications are still influenceable and competition is thinnest.

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Buying Committee

Industrial Buying Committee

Procurement

The group of stakeholders who collectively decide an industrial purchase — typically 5–8 people spanning the economic buyer, procurement lead, technical buyer (engineering), plant operations, quality, finance and the executive sponsor. Winning industrial contracts requires multi-threaded engagement across the committee, not a single contact.

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Procurement Intelligence

Procurement Intelligence

Procurement

The systematic monitoring of buyer-side procurement activity — supplier scouting, pre-tender preparation, contract expiries, budget cycles — to identify purchasing intent before RFQs are publicly released. The discipline underlying pre-tender supplier engagement.

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Industrial ABM

Industrial Account-Based Marketing

Sales Intelligence

Account-based marketing adapted to industrial buying: target-account programs that engage the full buying committee — procurement, engineering, operations, finance — across the channels each stakeholder actually uses, calibrated to 6–18 month industrial buying cycles rather than SaaS funnels.

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RFQ Recovery

RFQ Recovery

General

The structured re-engagement of stalled quotes, lost RFQs, no-decision opportunities, expired contracts and dormant accounts in an industrial company's historical pipeline. Because the buyer already knows the supplier and the requirement pattern exists, recovered opportunities convert at materially higher rates than cold outreach.

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Tender

Tender

Procurement

A formal, structured procurement process — often public-sector or large-enterprise — in which a buyer invites competing supplier bids against a published specification. Tenders run through defined stages (PIN, PQQ/SQ, ITT) with fixed submission windows, typically 10–20 working days.

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Framework Agreement

Framework Agreement

Procurement

A multi-year agreement between a buyer and one or more qualified suppliers that sets terms, pricing structures and call-off rules for future orders without repeating full procurement each time. Framework positions are among the most valuable assets an industrial supplier can hold.

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OEM

Original Equipment Manufacturer

Manufacturing

A company that produces parts, components, or complete systems that are incorporated into products sold by another manufacturer. OEMs typically operate on multi-year supply agreements with their tier suppliers.

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Procurement

Industrial Procurement

Procurement

The structured process by which industrial organisations source, evaluate, qualify and contract with external suppliers for goods and services. Industrial procurement operates under formal policies with defined thresholds, approval requirements and supplier-qualification criteria.

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SLA

Service Level Agreement

Service Contracts

A contractual commitment defining the minimum performance standards a service provider will maintain, including response times, uptime guarantees, and remediation procedures for service failures.

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