Definition
Observable events that indicate a company is preparing to purchase: capex announcements, construction project filings, procurement hiring, supplier changes, contract expiries, engineering activity, prequalification requests and tender publications. Industrial buying signals typically appear 3–24 months before a formal RFQ is issued. Learn more about MultiRev.
Frequently asked questions
What are examples of industrial buying signals?+
Capex announcements, plant expansion filings, new construction projects, procurement team hiring, incumbent supplier contract expiries, RFI issuances, framework renewals and tender publications are all buying signals.
How far in advance do buying signals appear before a purchase?+
It varies by category: tender signals lead by weeks, procurement signals by 3–9 months, and capex or project signals by 6–24 months. The earlier the signal, the more of the specification a supplier can still influence.
What is the difference between buying signals and intent data?+
Intent data tracks digital research behaviour (website visits, content downloads). Buying signals are real-world events — investments, hires, filings, tenders — that are verifiable and generally more predictive in industrial markets, where buyers purchase through formal procurement.
Put this into practice
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