GTM Engine
Outbound + inbound. One pipeline.
MultiRev doesn't pick a side. We engineer outbound deployment and inbound RFQ capture as one revenue system — calibrated for industrial buyers and procurement-grade RFQs.
Active accounts tracked
2,400+
Avg. pipeline per client
€4.2M
RFQ-to-close rate
34%
Avg. time to first RFQ
18 days
Live system view
How the engine actually moves a buyer from cold to contracted.
Both engines converge on the same RFQ artifact. From there, your sales engineers take over with a pre-qualified, pre-structured procurement conversation.
How revenue flows
3 channels
3 channels
Qualified RFQs
Deployment sequence
01
Account Targeting
Industrial accounts segmented by asset complexity, plant count, and RFQ propensity.
02
Contact Mapping
Plant managers, maintenance heads, procurement leads — mapped per account.
03
Outbound Sequences
Multi-touch email + LinkedIn cadences calibrated to industrial buyer cycles.
04
Inbound Capture
Industrial SEO and conversion pages that turn organic intent into structured RFQs.
05
Reply Triage
Inbound responses classified into RFQ, discovery, or disqualified — with full account context.
06
RFQ Structuring
Qualified intent converted into SLA, OEM, emergency or maintenance RFQs.
07
Pipeline Routing
Live RFQs routed to your sales engineers, scored by urgency and contract size.
08
Contract Conversion
Operator-led closing support, from first call to signed multi-year SLA.
Operating Principle
Outbound creates demand. Inbound captures it. The system converts revenue.
Inbound marketing assumes the buyer is already searching. Outbound assumes they're not. The truth in industrial services is both — and MultiRev runs them as one engine, with the RFQ as the only artifact that matters.
Buying questions
What industrial buyers ask before engaging.
Operational answers. No filler.
See all answers →First procurement-ready RFQs typically land in weeks 4–8, depending on industry, account scope and geography.